Peso Pluma is quickly becoming a household name in the Latin music scene. Known for his unique voice and captivating performances, this Mexican artist has redefined regional music with his modern twist. His meteoric rise is a testament to his talent and relentless work ethic. From his humble beginnings to chart-topping hits, Peso Pluma’s journey is nothing short of inspiring.
Quick Bio
| Aspect | Details |
|---|---|
| Real Name | Hassan Emilio Kabande Laija |
| Stage Name | Peso Pluma |
| Birth Date | June 15, 1999 |
| Age (2024) | 24 years old |
| Height | Approximately 5 feet 8 inches (173 cm) |
| Weight | 148 pounds (67 kg) |
| Ethnicity | Mexican |
| Nationality | Mexican |
| Genres | Regional Mexican, Corridos Tumbados, Urban Music |
| Career Highlights | – Breakout hits: El Belicón, Siempre Pendientes |
| – Albums: Efectos Secundarios, Ah y Qué? | |
| – Collaborations: Natanael Cano, Grupo Frontera | |
| Net Worth (2025) | Between $12 million and $20 million |
| Achievements | Chart-topping albums, millions of streams, international collaborations, and award nominations |
| Revenue Sources | Music sales, streaming, live performances, and brand collaborations |
Early Life And Background
Peso Pluma, born Hassan Emilio Kabande Laija on June 15, 1999, in Zapopan, Jalisco, Mexico, is a prominent Mexican singer and musician. He hails from a family with diverse roots: his father, Hassan Kabande, is of Lebanese descent, while his mother, Rubi Laija, is from Culiacán, Sinaloa.
Raised in Guadalajara, Peso Pluma was introduced to various musical genres, including corridos, reggaeton, and hip-hop, which significantly influenced his musical style.
During his teenage years, the family relocated to San Antonio, Texas, where Peso Pluma attended Corbett Junior High School and Clemens High School.
It was in San Antonio that he began playing the guitar at age 15, teaching himself through YouTube tutorials.
This self-taught approach to music allowed him to develop his songwriting skills, leading to the creation of his unique style that blends traditional Mexican music with modern urban sounds.
Career Journey
Humble Beginnings
Peso Pluma’s music career began with a deep passion for songwriting and performing. Starting with small gigs and online releases, he slowly gained recognition in the regional Mexican music scene.
Breakthrough Hits
His breakout came with hits like “El Belicón” and “Siempre Pendientes”, collaborations that showcased his unique sound—a blend of corridos tumbados and urban influences. Peso Pluma’s music resonates with younger audiences, thanks to its relatable themes and modern style.
International Success
Peso Pluma’s collaboration with artists such as Natanael Cano and Grupo Frontera brought him international acclaim. His albums, including Efectos Secundarios and Ah y Qué?, have topped charts, earning him awards and nominations in the Latin music industry.
Net Worth
As of 2025, Peso Pluma’s net worth is estimated to be between $12 million and $20 million.
Primary Sources of Income:
Music Sales and Streaming: Peso Pluma’s albums and singles have achieved significant commercial success. His 2023 album “Génesis” reached #3 on the Billboard 200 chart, and his hit singles like “Ella Baila Sola” and “AMG” have garnered millions of streams, contributing substantially to his earnings.
YouTube Revenue: With a substantial following on YouTube, Peso Pluma’s channel generates significant ad revenue. Estimates suggest his channel earns between $64,000 and $1 million monthly, translating to approximately $768,600 to $12.3 million annually. (Source: Sportskeeda)
Live Performances: Peso Pluma commands substantial fees for his concerts. Reports indicate he earns around 2 million Mexican pesos (approximately $117,000) per show, particularly for private events.
Record Label Ownership: As the co-founder of Double P Records, Peso Pluma benefits from the success of his label, which includes revenue from signed artists and associated projects.
Endorsements and Merchandise: While specific details are limited, it’s common for artists of his stature to engage in brand partnerships and merchandise sales, contributing additional income streams.
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Wrap Up
Peso Pluma’s rise to fame is a testament to his hard work, talent, and ability to connect with his audience. As he continues to innovate and inspire, there’s no doubt that Peso Pluma is a name that will resonate in the music industry for years to come.
FAQs
What is Peso Pluma’s real name?
Peso Pluma’s real name is Hassan Emilio Kabande Laija.
How old is Peso Pluma?
Peso Pluma is 24 years old as of 2024.
What is Peso Pluma’s height?
Peso Pluma stands approximately 5 feet 8 inches tall.
What is Peso Pluma’s ethnicity?
Peso Pluma is of Mexican descent and proud of his heritage.
What is Peso Pluma’s net worth?
As of 2025, Peso Pluma’s net worth is Between $12 million and $20 million.